I took my time in naming this collection in the most thoughtful way possible. I was almost at a loss for what to call it, since nothing seemed to live up to the deeper meaning it represented while designing it.
2019 was marked with impactful life changes both personally and for Ashley Rose Clothing. Pito and I got married in the spring on Oahu and shortly thereafter moved from Hawaii back to the mainland. Hawaii was the place where we fell in love, where we got married, where I started my business, and where I felt like I had found myself. We made life long friends and enjoyed the island to the absolute fullest. My work was a direct result of what I woke up to every day. It's almost indescribable. Leaving Hawaii quite literally felt like I was leaving a piece of me out there in the middle of the ocean.
After adjusting to life's changes, I found myself with the dreaded decision to either let the business go or dive in head first, which meant asking for help in more ways than one. I knew I could no longer run the business all on my own. So I faced my fears and ignored all self doubt.
Resurfacing with my next collection after an entire year of what seemed like starting my business over again, it felt like the sun was finally coming up again. I knew that the name of this next collection had to be a representation of that feeling.
I hope that the Spring Summer 2020 Sunrise Collection brings you as much joy as it has brought to me in the process of creating it. It's a symbol of new beginnings and the possibility of adventures to come. It's playful and bright and everything that is still in me despite my doubts that all would be left behind in Hawaii.
You can find details of the designs under each photo below.
P.s. Be sure to join our 5-day Instagram challenge starting March 2 to be entered to win up to $100 in shop credit! Click HERE to join.
Frankie Romper in Flamingo; 100% cotton
Finley Romper in Sand; linen/cotton
Frankie Romper in Turtles; 100% cotton
Lucy Romper in Blush; linen/cotton
Kids Joggers in Palms; rayon
Adult Joggers in Palms; rayon
Finley Romper in Cobalt; linen/cotton
Kids Joggers in Flamingo; 100% cotton
Adult Joggers in Flamingos; 100% cotton
Lucy Romper in Golden Sun; rayon
Frankie Romper in Blush; linen/cotton
Finley Romper in Turtles; 100% cotton
Kids Joggers in Golden Sun; rayon
Adult Joggers in Golden Sun; rayon
Lucy Romper in Palms; rayon
P.s. Be sure to join our 5-day Instagram challenge starting March 2 to be entered to win up to $100 in shop credit! Click HERE to join.