1. Deliver helpful content on a consistent basis
Whether you’re offering parenting tips and tricks, or how to take care of your plants 🌿🤘🏼(totally my jam), you want your customers coming back for more because they see VALUE in what you can provide for them outside of what you sell. Once they learn to trust you and make a habit of coming to you for advice, you'll be more likely to get a 'heck yes!' whenever your next product launches.
Here's a blog post I wrote about 6 Trendy Houseplants That Don't Need Much Attention for my customers to make their jungle dreams come true. Note, it has nothing to do with selling my products because I wanted to connect with my customers on another level, to show them that they can relate to me as a person as opposed to a business owner or sales person.
2. Build lasting relationships
Investing in relationships with your followers and initial customers takes time. But gain their trust and you’ll reap the benefits when word of mouth travels like wildfire. In person events are great for this! Try attending as many markets and expos as you can in your town. You'll find that the same customers will find you again and again, and they'll quickly become your loyal base of customers. Learn to know their name, their children’s names, what their hobbies are and what lights them up. Sales will take care of themselves if you put in the hard work with each and every new customer.
3. Sell a lifestyle, not your product
People buy products to solve problems in their lives, and often times the solution is simply making them feel better about themselves. Show your customers what they’ll feel when they buy your product; fashionable? environmentally conscious? minimalistic? wealthy? put together? Focus on the emotions of your customers rather than their pockets and they'll be self motivated to purchase your products.
🌿Which of these tips made you reconsider how you’ve been marketing? Tell me below! You might also like to check out my ‘10 Tips to Get Maximum Engagement on Instagram’ guide for more tips on getting your customers to connect with you on social media.
If you'd like to check out the IGTV version of this topic, you can watch it here: